Affiliate Disclosure
Last updated: March 2026
Dentora is a free, independent dental health resource. To keep the site running without charging readers, we earn revenue through affiliate partnerships and display advertising.
This page explains how that works and what it means for you.
How affiliate links work
Some articles on Dentora contain links to dental products, insurance providers, or services. If you click one of these links and go on to make a purchase or sign up, we may receive a small commission from the provider.
This never costs you anything extra. The price you pay is exactly the same whether you arrive through our link or go to the provider directly.
What this means for our content
Affiliate relationships do not influence what we recommend. Our editorial team decides what to cover and what to recommend based on research, evidence, and reader value — not on whether a product or service has an affiliate programme.
We feature non-affiliate options alongside affiliate ones. If an NHS service, a free tool, or a non-partner product is the best option for the reader, we recommend it — even when there’s no financial benefit to us.
We never accept payment for editorial coverage. No dental practice, insurer, or manufacturer can pay to be reviewed, ranked, or featured in our content.
We will always tell you. Articles that contain affiliate links include a short disclosure notice near the top of the page. We aim to be transparent about where we earn revenue and where we don’t.
Types of partnerships
Dentora may earn commissions from the following types of partners:
- Dental insurance and dental plan providers
- Oral care product retailers
- Dental booking or comparison services
- Health and wellbeing products relevant to dental care
We only partner with providers that we believe offer a legitimate, useful service to UK dental patients. If a partnership no longer meets that standard, we remove it.
Display advertising
Dentora also earns revenue from display advertising on some pages. Advertisements are clearly distinguishable from editorial content and are never presented as editorial recommendations.
Questions
If you have questions about our affiliate relationships, advertising, or how we fund Dentora, please contact us.